What Makes Sasha's Intimates Different

I am an unapologetic and long-time lingerie fanatic. Every now and then someone asks me why I am so obsessed with this thing that is so rarely seen and meant to come off shortly after its audience debut. For me, wearing something sexy under my outfit is a daily reminder of feeling sensual and alive in my own skin, or, on the days that I don’t, faking it ’til I make it. The moment of mindfulness when I put them on — or take them off — serves as an affirmation: I believe I am sexy in my own skin.

I truly believe that I walk a little taller when I’m wearing a perfectly constructed bralette or a particularly “scandalous” g-string. And I think that translates to a boost in both confidence and self-esteem, both of which, I hear, are pretty great for sex appeal — a decidedly positive secondary effect of strapping myself into some serious lingerie.

The only thing that irks me about the lingerie industry, is the price. In short, buying expensive lingerie is a bit like buying anything else expensive. Up to a point, you’ll notice the difference, but eventually, you could double, triple, or even quadruple the price without noticing any significant change.  Besides, lingerie is meant to be worn, and if you buy something so expensive you’re afraid to wear or wash it, where’s the fun in that?

My obsession with lingerie, slips and baby dolls started very early. A young, teenage me, would purchase lingerie and just admire them. I would hang them in my closet, knowing I couldn’t wear them around my parents’ home and had no one to show. To me, lingerie was beautiful and even if I couldn't wear it, I bought it so I could own it and admire it. Now I wear sexy lingerie to bed and sexy panties and bras daily- even if nobody will see. I see lingerie like getting a tattoo in a private spot, hidden from most eyes. It's an expression of yourself, your little secret. And if you choose to share that secret - you are empowered to do so.

That is why I started Sasha’s Intimates. I wanted to amalgamate all of the things that I loved about lingerie in one. I want people to be able to feel sexy but comfy at the same time, without having to spend big. We all have that one pair of panties that we love. Mine are lace on the back, and cotton on the front, I can wear them all day at work but also at night, and I was sick of never being able to find another equivalent. It was either comfort or sex appeal. I want to put an end to that. From now on, we ladies are going to have our cake and eat it too!